Sensory Interactive Brand
Client
Sensory Interactive
Role
Lead Brand Designer, Web Designer, Art Director
Challenge
The Sensory Interactive brand was in need of a refresh to better reflect a modern and dynamic company tone. As the lead brand designer on this project I helped develop the new art direction for the company and implemented it across the website, social media, and external facing digital and print materials.
Brand Update
At the end of 2023, it was increasingly evident that Sensory Interactive’s current, limited brand toolkit needed to be expanded upon in order to create consistent and unified company messaging.
The design team collaborated to create a brand guide that would help roll out this expanded tool kit.
Website Update
Next, we moved onto refreshing the website.
Implementing the brand toolkit we created, I updated our site to be aligned with our new dynamic visual language.
Old Website
New Website
Adding Movement
The addition of scrolling animations and interactive content contributes to the dynamic and forward thinking tone we wanted this new brand to bring.
