Festival Brand Refresh
Client
PodATXFest, Texas Student Media
Role
Brand Designer, Website Designer
Challenge
PodATXFest is an annual event that brings together storytellers and listeners to celebrate the power of podcasts. They needed a brand & website refresh that could capture the energy of the festival and better connect with their growing audience. My challenge as the lead designer on this project was to not only refresh the website’s design and functionality, but also to elevate the festival’s visual identity across various deliverables.
Discovery
Drawing from the mood-board our team put together with visuals that captured the place, energy, and style we were going for, we were able to draw valuable insights about where the rebrand was heading.
Brand Refresh
Website Refresh
The website redesign was a crucial next step in bringing this new brand to life. The previous site felt outdated and lacked energy. The goal here was to create a digital presence that matched the vibrancy and boldness of the new brand while still providing all relevant information in an easy to navigate display.
Before:
After:
